![]() Case in point: AT&T and Verizon marketed a "free" iPhone 12 last year for customers who buy unlimited plans and commit to a multiyear deal. That feeling of ponying up just a couple hundred dollars (or less) for the newest, fanciest phone available has helped perpetuate the rise of the de facto two-year phone upgrade. Mobile carriers have long persuaded many of us to upgrade our smartphones every two years, offering two-year contracts linked to free or low-cost phone upgrades to keep the two-year upgrade cycle going. ![]() Even for discerning shoppers like me, it takes serious willpower to resist the lure of a purple iPhone or 1TB of storage. After all, the newest phone is only the newest phone for so long. As Apple's annual fall event draws close, many of us start to check in on our previous two-year smartphone plan to see if we're eligible for an upgrade in September. ![]()
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